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Newsletters and Websites

 

Jimmy Walker,  editor Antique Flyer

Andrew Tickle,       editor  web site

[This is extracted from the April 2011 Antique Flyer feature "....Words from the Editor" and reflects our joint views.]

It is not so long ago that our Antique Flyer was laboriously printed, in black and white, stapled and then snail-mailed to us. Now mailing is completed via the internet in less than a minute, at no additional cost, with lavish areas of high quality color graphics.
 
Clearly we are never going back to the old way. But now the newsletter and the web site both arrive by internet, and are becoming increasingly similar!

 

So what are the differences? Many members cling to the memory of the hard copy newsletter, so now they print it out, and settle into a comfortable chair by the fireside for a long read.  A newsletter tends to be more text oriented and contain editorials and detailed information.

 
A web site is fast moving, with lots of photos, short captions, and tight on the text. Navigation buttons and menus steer the user so fast from recent news to events from ten years ago. Now that disk space is so cheap, web sites have become natural quick access archives, even for old newsletters!
 
Our previous newsletter editor, Steve Remmington, refused to print contest results, saying that, by the time the newsletter got published, anyone who cared knew them anyway.  On a web site they can be uploaded as soon as they are ready.  Some years back, Ned Nevels had the photos and commentary on a Lake Hennesy Float Fly published the same day!
 
Newsletters and web sites have common purposes: to inform and entertain. The biggest differences in the long run probably result from the interests, enthusiasms and attitudes of their respective editors.
 
So the question arises – when you have some good material, to whom do you send it?

That one is easy: send it to both of us.  If good material gets seen twice, then so much the better.                  

 

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